New road, new shape, new era

A road from traditional to innovative design: to make possible what seemed impossible until now. From Ferruccio's dream of building the perfect car to the first V12 engine, then pioneered the new way to the future by designing models that are ahead of their times. The first Super Sports Utility Vehicle (SSUV) will be unveiled on 4 December 2017 in Sant’Agata Bolognese. The Lamborghini Urus redefines possibilities, creating a class of its own: unprecedented SUV performance, luxury and versatility, with the distinctive dynamic design DNA of a Lamborghini super sports car. Driving through a new era.

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